Original article uses and gratifications of problematic social media use among university students: a simultaneous examination of the big five of personality traits, social. Results of testing uses and gratifications theory with college students show students' media use and surveillance needs increase college year demographic differences and gratifications sought drive news media use surveillance needs result in increased use of all news media, whereas entertainment. Purpose - the purpose of this paper is to explore what motivates college students to use linkedin and what inhibits them from fully adopting it design/methodology/approach - a qualitative approach applying a uses and gratifications framework was used to identify the motives of and barriers faced by college students with respect to the linkedin usage.
Request pdf on researchgate | determining uses and gratifications for indian internet users | uses and gratification theory aids in the assessment of how audiences use a particular medium and the. Uses and gratification of the internet among mass communication students in delta state university, abraka, nigeria: 104018/ijicte2013100105: this study investigates the uses and gratification of the internet among students in the department of mass communication, delta state university (delsu. Nigerian university students have become receptive to internet technology however, literature indicates that there are sparse studies on how and why the students make use of this technology the few studies on internet uses and gratifications were conducted in the context of america, europe and india.
Uses and gratifications of problematic social media use among university students: a simultaneous examination of the big five of personality traits, social media platforms, and social media use motives. Survey items operationalizing each gratification were drawn from prior uses and gratifications studies the students also completed a social desirability. Uses and gratification is a method that allows for a progressive approach in audience research, but with limitations, this area focuses more on the individual, and the way they are affected by the text that they are exposed to, allowing for the individuals point of view, but with the internet and the more use of recorded programming, the over.
School of advertising and public relations publics, students, uses according to uses and gratifications theory, people use media channels selectively, not. Internet uses and gratifications: understanding motivations for using the internet paper presented at the annual meeting of the association for education in journalism and mass communication, march hanjun, 2002. Uses and gratifications theory 1,715 college students were asked to rate their level of agreement with specific reasons for using facebook groups,. A brief explanation of uses and gratification theory - a key theoretical perspective for media studies students if you are a media studies teacher or studen. The study was anchored on the uses and gratifications theory findings from the study revealed that unn students view commercially interrupted programmes as programmes that have large viewership the large audience base of a programme gives rise to frequent interruption of programmes so as to pass the message about a product or service to these.
Predictors of short message service use by nigerian students entertainment were the motivations of sms use by students to text messaging, sms, gratification. The role of theory in uses and gratifications studies the social origins of media needs and uses and the interest shared with students of popular culture in. Malaysian journal of distance education 17(2), 83 95 (2015) exploring the uses and gratifications theory in the use of social media among the students of mass communication in nigeria aisar salihu musa1, mohd nazri latiff azmi2 and nur salina ismail3 1kano state polytechnic, nigeria 2,3faculty of.
Examined the relevant literature and theoretical approach employing uses and gratification as well as media dependency theories media use by nigerian youth as. Gratification theory was as a theory created by elihu katz in 1959, and argues that people choose their media products based on their own personal needsuses and gratification theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. At the surface of the uses and gratifications theory is the concern for the ways people use different media the creators, elihu katz, jay blumler, and michael gurevitch, as well as the followers of this theory, believe individuals use the same mass media for very different and personal reasons.
Nigerian students' adaptive strategies to cope we also found that male students use ict to cope with language uses and gratification theory explains how. Uses and gratifications of social media: a comparison instant messaging, university students, uses and gratifications, social network sites, facebook. Uses and gratification theory is relevant in understanding patterns of use of the different media forms by audiences, most essentially in view of the development of the new media, since the choice between new and traditional media will in. Social media in the learning process of nigerian students of uses and gratification theory, students' learning on students' use of social media are.
Uses and gratification of the internet among mass communication students in delta state university, abraka, nigeria. Therefore, the present study was conducted to evaluate: (a) why people use these friend-networking sites, (b) what the characteristics are of the typical college user, and (c) what uses and gratifications are met by using these sites. The uses and gratifications approach is a traditional research perspective that looks at how individuals use particular media segments/contents to meet their social and psychological needs the present study examined gratifications sought via the internet by korean and american university students in the united states. The study established that there was a positive relationship between exposure to internet and uses and gratifications sought by college studentsthe students use and get motivated to use the internet for many purposes, least of which is for accessing e-learning resources provided in libraries.